MARKETING PORTFOLIO
MARKETING PORTFOLIO
As an avid scroller, it didn’t take long for me to realize that what began as a hobby could evolve into a meaningful career. I started paying close attention to how I interact with content as a consumer and how thoughtful, values-driven marketing can genuinely captivate an audience. The more I learned, the more I became fascinated by the idea that social platforms, when used intentionally, can bridge the gap between brands and the people they serve.
I’ve come to believe that authentic connection is at the heart of every successful brand. Social media is one of the most powerful tools for creating that connection when it’s rooted in honesty, clarity, and a brand’s core values. That’s where I feel the real impact happens: in the moments when storytelling feels real, human, and aligned.
I now have several years of agency experience and account management under my belt. In my most recent role at International advertising agency, DAC Group, I worked on our largest account as part of a team producing over 35,000 unique social posts each month. This fast-paced environment strengthened my strategic thinking, content development skills, and ability to create work that resonates with audiences at scale while still feeling authentic.
ABOUT ME
I’m a social-first marketer with a background in English and Public Relations, and a genuine love for influencer marketing, creative content, and storytelling that feels real. I’ve always been drawn to the behind-the-scenes side of brands — the strategy, relationships, and thoughtful details that turn ideas into meaningful experiences for audiences.
Whether I’m coordinating campaigns, managing social content, or collaborating with creators and brands, I bring both creativity and intention to everything I do. I’m especially passionate about building authentic relationships and learning from the people I work with. I believe great marketing starts with connection, and that mindset shapes how I approach every project.
My experience ranges from managing high-volume social accounts to working directly with brands like Saks, Nordstrom, Shopbop, Ring Concierge, Levi’s, Sephora, Merit Beauty, and more. I love being part of the full process, from brainstorming concepts to watching campaigns come to life, and I’m motivated by creating content that feels genuine, impactful, and aligned with each brand’s voice.
My Experience
My Experience
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DAC GROUP
Managed social media content for 30+ clients, contributing to over 35,000 monthly posts through leveraging proprietary content program
Optimized content through analytics, trend monitoring, and cross-functional collaboration
Paid strategy + boosting + ad placements + performance reporting
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NOTICESTRY LLC
Multi-platform management (Instagram, LinkedIn, Facebook, X, Google Business) for 30+ clients
Paid media + websites + newsletters
Custom graphics + branding
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SOMEWHERE, LATELY
Influencer marketing + partnerships for lifestyle & skincare brand (320k + followers)
Brand collaborations (Sephora, Saks, Nordstrom, Shopbop, Levi’s, Merit Beauty)
Conceptualizing, editing + posting campaigns
Analytics + affiliate strategy
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HEREFORYOU
Created content to promote new clothing launches for @hereforyou (13.6K followers)
Featured across Instagram, TikTok, and website as a model for their latest collection
Supported brand visibility through authentic, creator-led social content
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FUNDRAISE INC
Conducted market and prospect research to support donor engagement strategies
Wrote grants, development plans, and sponsorship proposals
Led communication efforts including email marketing and social campaigns
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SOCIAL MEDIA MARKETER
Partnered with a mom/lifestyle influencer with over 100k followers across platforms to develop and execute brand campaigns end-to-end, including brand outreach, concept development, and editing content for approval and publishing
Created original social media content for local small businesses in the clothing and recreation industries, tailoring visuals and copy to each brand's audience and voice
Curated and promoted personal style content through affiliate platforms, including ShopMy and Locker, building a shoppable presence and driving audience engagement through product recommendations
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KTW INTERIORS
Launched and managed Instagram and website for personal brand
Created visual content and branded graphics to showcase projects and collections
Curated boards and digital experiences to enhance customer engagement
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FREELANCE SOCIAL MEDIA & CONSULTING
Partnered with a 100K+ follower mom/lifestyle influencer to run brand campaigns end-to-end, from outreach and concept development to content editing and publishing
Produced original social content for local clothing and recreation businesses, tailoring visuals and copy to each brand's voice
Built a shoppable presence via ShopMy and Locker, curating affiliate-style content that drove audience engagement and product recommendations, receiving gifting from name beauty brands like Glossier
Consulted on Ring Concierge's first-ever influencer brand trip, inviting creators to experience the everyday luxury of their fine jewelry through the brand's "Everything's Fine... at the Lake" campaign
BRAND PARTNERSHIPS & INFLUENCER WORK
BRAND PARTNERSHIPS & INFLUENCER WORK
Clothing / Brand Ambassador + Promoting New Launch Via Instagram, TikTok, and Website
ADDITIONAL ACCOUNTS MANAGED
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![https://www.instagram.com/hcfairfieldu/?hl=en]()
@hcfairfieldu
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![https://www.instagram.com/somewherelately/?hl=en]()
@somewherelately
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![https://www.instagram.com/byoskincare/?hl=en]()
@byoskincare
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![https://www.instagram.com/thepointmagazine/?hl=en]()
@thepointmagazine
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![https://www.instagram.com/ktw.interiors/?hl=en]()
@ktwinteriors
LTK & AFFILIATE MARKETING
Personal Content & Affiliate Marketing
I organically promote Locker's mobile app and Chrome extension across my personal social media accounts, leveraging the platform's affiliate tools to monetize my curations and personal collections. Here, creators can build a shoppable presence by creating collections that reflect their personal style and drive real purchasing decisions among their audience.
I am also a creator on ShopMy, where I curate shoppable collections and styled looks through affiliate marketing. From everyday outfits to beauty and lifestyle finds, I love sharing the things I genuinely use and believe in with my audience in a way that feels authentic and intentional. ShopMy has been a natural extension of my passion for the creator space, and it gives me firsthand insight into how affiliate marketing and creator commerce actually work from the inside. I’ve also received PR gifting from name brands, allowing me to expand my reach and promote new launches organically before they go to market.