MARKETING PORTFOLIO
MARKETING PORTFOLIO
As an avid scroller, it didn’t take long for me to realize that what began as a hobby could evolve into a meaningful career. I started paying close attention to how I interact with content as a consumer and how thoughtful, values-driven marketing can genuinely captivate an audience. The more I learned, the more I became fascinated by the idea that social platforms, when used intentionally, can bridge the gap between brands and the people they serve.
I’ve come to believe that authentic connection is at the heart of every successful brand. Social media is one of the most powerful tools for creating that connection when it’s rooted in honesty, clarity, and a brand’s core values. That’s where I feel the real impact happens: in the moments when storytelling feels real, human, and aligned.
I now have several years of agency experience and account management under my belt. In my most recent role at International advertising agency, DAC Group, I worked on our largest account as part of a team producing over 35,000 unique social posts each month. This fast-paced environment strengthened my strategic thinking, content development skills, and ability to create work that resonates with audiences at scale while still feeling authentic.
ABOUT ME
I’m a social-first marketer with a background in English and Public Relations, and a genuine love for influencer marketing, creative content, and storytelling that feels real. I’ve always been drawn to the behind-the-scenes side of brands — the strategy, relationships, and thoughtful details that turn ideas into meaningful experiences for audiences.
Whether I’m coordinating campaigns, managing social content, or collaborating with creators and brands, I bring both creativity and intention to everything I do. I’m especially passionate about building authentic relationships and learning from the people I work with. I believe great marketing starts with connection, and that mindset shapes how I approach every project.
My experience ranges from managing high-volume social accounts to working directly with brands like Saks, Nordstrom, Shopbop, Ring Concierge, Levi’s, Sephora, Merit Beauty, and more. I love being part of the full process, from brainstorming concepts to watching campaigns come to life, and I’m motivated by creating content that feels genuine, impactful, and aligned with each brand’s voice.
My Experience
My Experience
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DAC GROUP
Managed social media content for 30+ clients while contributing to over 35,000 monthly posts
Optimized content through analytics, trend monitoring, and cross-functional collaboration
Paid strategy + boosting + ad placements + performance reporting
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NOTICESTRY LLC
Multi-platform management (Instagram, LinkedIn, Facebook, X, Google Business) for 30+ clients
Paid media + websites + newsletters
Custom graphics + branding
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SOMEWHERE, LATELY
Influencer marketing + partnerships for lifestyle & skincare brand (320k + followers)
Brand collaborations (Sephora, Saks, Nordstrom, Shopbop, Levi’s, Merit Beauty)
Conceptualizing, editing + posting campaigns
Analytics + affiliate strategy
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HEREFORYOU
Created content to promote new clothing launches for @hereforyou (13.6K followers)
Featured across Instagram, TikTok, and website as a model for their latest collection
Supported brand visibility through authentic, creator-led social content
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FUNDRAISE INC
Conducted market and prospect research to support donor engagement strategies
Wrote grants, development plans, and sponsorship proposals
Led communication efforts including email marketing and social campaigns
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LOCKER
Promote Locker across personal social platforms to drive engagement
Collaborate with brand partners through PR opportunities and exclusive launches
Refer new shoppers, contributing to user growth and community building
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KTW INTERIORS
Launched and managed Instagram and website for personal brand
Created visual content and branded graphics to showcase projects and collections
Curated boards and digital experiences to enhance customer engagement
BRAND PARTNERSHIPS & INFLUENCER WORK
BRAND PARTNERSHIPS & INFLUENCER WORK
Clothing / Brand Ambassador + Promoting New Launch Via Instagram, TikTok, and Website
ADDITIONAL ACCOUNTS MANAGED
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![https://www.instagram.com/hcfairfieldu/?hl=en]()
@hcfairfieldu
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![https://www.instagram.com/somewherelately/?hl=en]()
@somewherelately
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![https://www.instagram.com/byoskincare/?hl=en]()
@byoskincare
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![https://www.instagram.com/thepointmagazine/?hl=en]()
@thepointmagazine
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![https://www.instagram.com/ktw.interiors/?hl=en]()
@ktwinteriors
LTK & AFFILIATE MARKETING
Personal Content & Affiliate Marketing
I promote mobile app and Google Chrome extension via my personal social media accounts. Here, I can monetize my content through affiliate marketing. I have also been featured on @wantlocker Instagram, where they have a following of 30k.